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Weekly Trading Review
Wholesale Weekly Review
Orders, revenue and margin across the wholesale book, for the Monday trade call
Week ending 13 September 2026
Prepared by Mira · Kestrelwholesale_orders · invoices · retail_partnersInternal
Wholesale Weekly ReviewINTERNAL
Contents
  1. 1.Summary2
  2. 2.Revenue and orders2
  3. 3.Margin and terms3
  4. 4.Recommendations3
1. Summary

The wholesale book took £103K in the week ending 13 September, 2.8% below the week before and 6.2% ahead of the same week last year. Orders were 311, so the average order rose to £331 as the autumn range shipped to the larger accounts.

Gross margin was 28.8%, half a point under the quarter's 29.3% average and the third week in a row below it. Thirteen of the 86 accounts are past their payment terms, with £208K outstanding; section 3 names the three that carry most of it.

2. Revenue and orders
Weekly Wholesale RevenueRevenue£80K£90K£100K£110K28 Jun5 Jul12 Jul19 Jul26 Jul2 Aug9 Aug16 Aug23 Aug30 Aug6 Sep13 SepRevenue (GBP)Week ending
Figure 1. Weekly wholesale revenue, the twelve weeks to 13 September 2026 Data source: wholesale_orders, invoices

Revenue has run between £91K and £108K since July. The spike in the week ending 9 August is the nine-day trade promotion Sales ran on last season's Corrie Down Jacket: it lifted orders and cut margin, and the weeks since have settled back to the trend. The week ending 13 September is the second in a row to ease from the 6 September high of £106K.

Wholesale Weekly ReviewINTERNAL
2.1. The largest accounts
AccountOrdersRevenuevs last week
Northshore Outfitters61£24.1K+3.2%
Ridgeline Sports44£15.8K−1.8%
Fell & Fjord39£12.4K+4.0%
Alpine Trading31£9.9K+2.1%
Peak & Pine26£8.2K−0.6%
Top five201£70.4K+1.9%
Table 1. The five largest accounts by revenue in the week, against the week before
3. Margin and terms

Margin by account ranges from 24% on the two largest, who buy on volume terms, to 34% on the smaller independents. The book's margin therefore moves with its mix as much as with price: a week in which Northshore and Ridgeline take a larger share reads as a lower margin at the same prices.

Finding
Thirteen of the 86 accounts are past terms, owing £208K. Northshore Outfitters carries £54K of it and is 40 days past its 60-day terms, the fourth order in a row it has paid late. Its spring-range order in the pipeline is £86K.
Risk
Hanoi Textiles is delivering in 41 days against a 21-day plan. On current timings the Merlin Shell allocations for the wholesale accounts land in the second week of December, after the accounts' own Black Friday windows.
4. Recommendations
1
Move Northshore to pro-forma for the spring order. Confirm the £86K order only against payment of the £54K outstanding, and send statements to the other twelve this week, ahead of Finance's month-end run.
2
Air-freight the Merlin Shell units due before 20 November. Roughly £14K of premium against the wholesale share of the £410K of autumn revenue at risk of slipping into December.
3
Hold trade promotions until margin is back above 29%. The August promotion took the week to 22%, and the book has taken five weeks to recover.

Every figure in this review is drawn from wholesale_orders, invoices and retail_partners as they stood on 14 September. Update builds it again on the current tables.

Prepared by Mira · KestrelPage 3 of 3
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